Survey As A Research Method: Difference between revisions

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== Introduction ==
== Introduction ==
Survey is a common research method used in health and social care services. Survey research is a form of inquiry that rests on the assumption that meaningful information can be obtained by asking the parties of interest what they know, what they believe, and how they behave.<ref>Carter R, Lubinsky J. Rehabilitation Research-E-Book: Principles and Applications. Elsevier Health Sciences; 2015 Jun 30.</ref>
Survey is a common research method used in health and social care services. Survey research is a form of inquiry that rests on the assumption that meaningful information can be obtained by asking the parties of interest what they know, what they believe, and how they behave.<ref name=":4">Carter R, Lubinsky J. Rehabilitation Research-E-Book: Principles and Applications. Elsevier Health Sciences; 2015 Jun 30.</ref>


In survey research, the data usually collected by using standardised form whether by interview or questionnaire. Surveys are designed to give a snapshot of how things are at specific time or condition without any control or manipulation of participants or variables <ref>Kelley, K., Clark, B., Brown, V. & Sitzia, J. 2003, ''Good practice in the conduct and reporting of survey research'', Oxford :.</ref>.
In survey research, the data usually collected by using standardised form whether by interview or questionnaire. Surveys are designed to give a snapshot of how things are at specific time or condition without any control or manipulation of participants or variables <ref>Kelley, K., Clark, B., Brown, V. & Sitzia, J. 2003, ''Good practice in the conduct and reporting of survey research'', Oxford :.</ref>.
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* '''Execution of Survey:''' This process starts by stage starts by '''piloting questionnaire''' to test both survey instrument and procedures.After that the survey could be conducted and data collection starts.
* '''Execution of Survey:''' This process starts by stage starts by '''piloting questionnaire''' to test both survey instrument and procedures.After that the survey could be conducted and data collection starts.
* '''Data analysis and Reporting survey results:''' at that stage data analysis and effective presentation of results are important elements in a successful survey.<ref name=":1" />                       
* '''Data analysis and Reporting survey results:''' at that stage data analysis and effective presentation of results are important elements in a successful survey.<ref name=":1" />                       
*                     


=== '''Types of survey research:''' ===
== Methods of collecting Survey Data ==
* Postal surveys.
Following are the three ways of collecting survey data<ref name=":4" />
* Telephone interviewing . 
# Personal Interviews
* Fax surveys.<ref>Fowler Jr, F.J., 2013. ''Survey research methods''. Sage publications.</ref>
# Telephone Interviews
* Internet based survey. (Recently usage of internet as a method for data collection has increased.Cyber space permits us to move beyond traditional face to face interviewing or postal surveys <ref>Fisher, B., Margolis, M. and Resnick, D., 1996. Breaking ground on the virtual frontier: Surveying civic life on the Internet. ''The American Sociologist'', ''27''(1), pp.11-29.</ref>.
# Written Questionnaires


==== '''Advantages of internet based survey:''' ====
==== '''Advantages of internet based survey:''' ====

Revision as of 07:00, 25 March 2018

Introduction[edit | edit source]

Survey is a common research method used in health and social care services. Survey research is a form of inquiry that rests on the assumption that meaningful information can be obtained by asking the parties of interest what they know, what they believe, and how they behave.[1]

In survey research, the data usually collected by using standardised form whether by interview or questionnaire. Surveys are designed to give a snapshot of how things are at specific time or condition without any control or manipulation of participants or variables [2].

Surveys are widely considered as a quantitative method which well situated to provide a factual and descriptive information, in contrast to qualitative methods that give a deeper understanding of participant views by using focus groups or unstructured interviews[3].

Definition:[edit | edit source]

A survey is defined as a “system for collecting information from or about people to describe, compare, or explain their knowledge, attitudes, and behaviour.” [4]

The Process of survey research:[edit | edit source]

The Survey system comprises seven activities.[4]

  1. Setting objectives for information collection
  2. Designing the study
  3. Preparing a reliable and valid survey instrument
  4. Administering the survey
  5. Managing survey data
  6. Analyzing survey data
  7. Reporting the results.
  • Survey Design : There are different types of survey designs ( face to face or telephone interview- mailed surveys using postal or electronic media[5]. Choosing appropriate design for any research survey depends on sampling plan and sampling procedures[5].
  • Sample selection: Depends on target population size, its homogeneity and sampling media .
  • Sample size calculation: Depends on 5 factors:

- Statistical power

- ability of researcher to access target population .

- Degree of precision required( to measure precision by level of significance type 1 error or confidence interval)''

- Degree of population stratification .

- Selection of analysis unit [6][7].

  • Survey Tool Development: survey should be worded carefully according to study aims and objectives using different styles of questions (open and closed-ended questions).Psychometrics is a branch of survey research that enables researchers to determine validity and reliability of questionnaire.[8]
  • Execution of Survey: This process starts by stage starts by piloting questionnaire to test both survey instrument and procedures.After that the survey could be conducted and data collection starts.
  • Data analysis and Reporting survey results: at that stage data analysis and effective presentation of results are important elements in a successful survey.[6]

Methods of collecting Survey Data[edit | edit source]

Following are the three ways of collecting survey data[1]

  1. Personal Interviews
  2. Telephone Interviews
  3. Written Questionnaires

Advantages of internet based survey:[edit | edit source]

  1. Less cost .
  2. Easy access to thousands of social and vocational groups.
  3. Time saving.( In process of data collection and analysis).[9]

Disadvantages of internet based survey:[edit | edit source]

  1. Sampling problems ( like generating a sampling frame )
  2. Selection bias ( which may affect generalisation of study findings ).
  3. Access issues ( some of virtual community users could consider research invitations as a rude behaviour or email may be considered as a spam[9] [10].

References[edit | edit source]

  1. 1.0 1.1 Carter R, Lubinsky J. Rehabilitation Research-E-Book: Principles and Applications. Elsevier Health Sciences; 2015 Jun 30.
  2. Kelley, K., Clark, B., Brown, V. & Sitzia, J. 2003, Good practice in the conduct and reporting of survey research, Oxford :.
  3. De Vaus, D.A. 2002, Surveys in social research, Psychology Press.
  4. 4.0 4.1 Fink A. The survey handbook. Sage; 2003.
  5. 5.0 5.1 Dillman, D.A., Smyth, J.D. and Christian, L.M., 2014. Internet, phone, mail, and mixed-mode surveys: the tailored design method. John Wiley & Sons.
  6. 6.0 6.1 Glasow, P.A., 2005. Fundamentals of survey research methodology. Retrieved January18, p.2013.
  7. Barlett, J.E., Kotrlik, J.W. and Higgins, C.C., 2001. Organizational research: Determining appropriate sample size in survey research. Information technology, learning, and performance journal19(1), p.43.
  8. Litwin, M.S. and Fink, A., 1995. How to measure survey reliability and validity (Vol. 7). Sage.
  9. 9.0 9.1 Wright, K.B., 2005. Researching Internet-based populations: Advantages and disadvantages of online survey research, online questionnaire authoring software packages, and web survey services. Journal of computer-mediated communication10(3), p.JCMC1034.
  10. Andrews, D., Nonnecke, B. and Preece, J., 2003. Electronic survey methodology: A case study in reaching hard-to-involve Internet users. International journal of human-computer interaction16(2), pp.185-210.