Sampling Methods In Research

Sampling involves selecting a subset of individuals or items from a larger population to gather information or draw conclusions about the entire population. This process is crucial because it's often impractical, too expensive, or simply not feasible to collect data from every single member of a population.

By studying a representative sample, researchers aim to make inferences and generalizations about the entire population. However, the key challenge in sampling is to ensure that the selected sample is truly representative of the population's characteristics. If the sample isn't representative, the conclusions drawn from it might not accurately reflect the population as a whole.